mar 21 - 2023

Commercial Digital Signage Installation

Thinking about having a digital sign, kiosk or other display installed? Get all the information you need to know about it.

Commercial digital signage has become a popular and effective way for businesses to communicate with their customers and employees. Whether it's for advertising, wayfinding, or displaying important information, digital signage can offer a dynamic and engaging experience that traditional signage simply can't match.

Are you considering a digital directory, conference room calendar display, or other digital signage? There are a few key things to keep in mind to ensure a successful implementation. This information will help guide you through the process and what you need to know. 

As your Maryland and Mid-Atlantic Audio Visual experts, we are here to help if you have any additional questions. 


Planning for digital signage installation

Determine your goals and objectives

Before you begin the installation process, it's important to identify your goals and objectives for the signage. Are you using it for advertising purposes? Do you need it for wayfinding in a large facility? Will it be used to display important information such as schedules or menus? Understanding your goals will help you choose the right hardware and software solutions and ensure that your signage is effective in achieving your desired outcomes.


Choose the right hardware and software

Once you've identified your goals, it's time to choose the right hardware and software to accompany your digital display. There are a wide variety of options available, ranging from basic display screens to interactive kiosks with touchscreens and cameras. Make sure to choose hardware and software that is compatible with your goals and objectives, and that meets your budget and technical requirements. Don't worry if you're unsure. The company you choose to install the display will be able to help you find and install the right hardware and software to get you the functionality you need. 


Plan the content and design

What do you envision the end result to look like? The content and design of your digital signage is just as important as the hardware and software. It's essential to create content that is engaging, relevant, and informative for your target audience. You should also consider the design elements such as colors, fonts, and layout to ensure that your signage is visually appealing and consistent with your branding. 


Ensure proper installation and maintenance

Once you've chosen the hardware and software and created the content and design, it's time to install the digital signage. Proper installation is essential for ensuring that the signage is functional and effective. The last thing you want to worry about is having a blank screen in the middle of your lobby. An important part of our job as a cabling company is to test everything we install. This ensures proper installation and that your sign will remain operational. 


Evaluate effectiveness and make adjustments

Finally, it's important to regularly evaluate the effectiveness of your digital signage and make adjustments as needed. This may involve reviewing analytics data, conducting surveys, or simply observing how people interact with the signage in real-world scenarios. You may also want to adjust in the event the signage is to be used for a different function. By making adjustments based on this feedback, you can ensure that your digital signage remains effective and valuable for your business.


Having a Digital Display Installed in Maryland

A successful commercial digital signage installation requires careful planning, the right hardware and software, engaging content and design, proper installation and maintenance, and ongoing evaluation and adjustments. By following these guidelines, you can ensure that your digital signage is effective, engaging, and valuable for your business.

When it comes to the installation itself it's fairly straightforward for the business. The company installing the display will meet with you and discuss your needs. Based on your needs and the display specifications, the company will prepare all the necessary items for the job. When the time comes they will install the display, organize the cabling so it's neat and clean, install any necessary software and test it to ensure proper functionality.  With a team like Systcom’s which offers everything you need, the process is an easy one. 

As you look for a company to install your digital signage, make sure to look for a company that can implement at each step of the installation process. At Systcom, we offer everything you need. From the display itself to the software and installation, we make it easy for businesses. All you have to do is let us know how we can help. 



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